Wednesday, October 28, 2009

Chandra Adams interviews L.A. Banks!

North Bay Media Review’s Chandra Adams (Shades of Retribution) goes one on one with Leslie (L.A.) Banks, author of the Vampire Huntress Legends Series at the Expo Center in Los Angeles, CA.

Sean Gardner

Sean Gardner, the up and coming author of Excess Baggage in which he describes as a ‘fictional, romantic thriller’, discusses his novel at the fifth annual Los Angeles Black Book Expo inside the Expo Center.

Nicola Mitchell

New novelist Nicola Mitchell, author of Over and Over Again discusses her book at the fifth annual Los Angeles Black Book Expo.

Leslie Banks

Essence Literary Award winner Leslie (L.A.) Banks speaks on her experience as a writer, her past and present projects and her thoughts on the fifth annual Los Angeles Black Book Expo and other book events in the community.

E.P. McKnight

Inspirational author, writer and poet E.P. McKnight discusses her book, Words N Action at the fifth annual Los Angeles Black Book Expo at the Expo Center.

Video courtesy of Empire Beat Magazine

Dr. Lottie Perkins

Dr. Lottie Perkins talks why we should stop Eating To Die, her newest book and describes the steps everyone should take to pursue a healthy lifestyle at the fifth annual Los Angeles Black Book Expo.

Video courtesy of Empire Beat Magazine.

Denise L. Cook, the Oracle

We're proud to announce the interviews from the 2009 Los Angeles Black Book Expo (LABBX) are finally online for your viewing pleasure!

Thanks to Michael Thomas of Empire Beat Magazine, the participants of the fifth annual LABBX discuss their titles, projects and future events. A big shout out goes to Pace News for their coverage of the Expo.

First up: The Oracle, aka Denise L. Cook reveals her newest book, The Oracle Speaks at the fifth annual Los Angeles Black Book Expo at the Expo Center.




Empire Beat Magazine on Blip.Tv

Tuesday, October 13, 2009

Recap of the 2009 Book Event Season




Been away for a while, but just concluded the book season for 2009 at least in Southern California. From April to last week, all eyes were on our community book festivals since the economy has forced a number of bigger events to either downsize or postpone until next year. It’s not exclusive to our literary fests either, but for now I feel it was a decent year.

All events, from the Black Writers on Tour to the West Coast Educational and Cultural Black Writers Festival had good productions, each of the staffs did their jobs and made sure the authors or exhibitors/vendors were happy, so no problem there. What was a big issue for each of the venues was lack of media exposure. Although the numbers weren’t as what each of the coordinators expected, the severe lack of noticeable crowds hopefully gave us something to work on for 2010. Radio spots surely helped in driving the crowd and print media by sending out press releases also helped alert the reading public to each of our expos and festivals. However, I can see the author’s point in this too. If they’re willing to spend their time and money to show up for several hours and sit behind a booth or table, we as coordinators have to put in the time and effort to promote our book fairs.

That being said, I have noticed what we’re not taking advantage of the tools offered to us. I’ve spent the entire book season checking out various websites, going to these same literary fairs and the one thing I’ve discovered is that we’re not taking advantage of sites like YouTube to promote our events, authors, exhibitors, etc. For example, during the Black Writers on Tour, I was part of the Empire Beat Magazine interview team speaking to different authors about their books and works. I also interviewed quite a few more for Mixed Matters, the Internet radio show I co-host. The reason why my partner in crime Michael Thomas and I do this is to showcase authors who aren’t known by the general public and to give these writers a sense that if they don’t make their expected sales, at least they were filmed on tape which they can also use to post on their blogs, websites, etc.

Placing our festivals online works because it builds up excitement for the following year. I’ve seen clips from the Harlem Book Fair and Book Expo America and if you also have the opportunity to watch them, I believe they will inspire a bit of curiosity as well. Whenever I spoke with people about the expos or festivals, they don’t know they exist. Due to our coverage of the bookfairs the L.A. Black Book Expo has had with Barnes and Noble, knowledge of our annual celebration has increased and traffic to our website has grown. A picture is worth a thousand words, especially when it comes to watching it unfold on one of the video sites available to us.

So there is a way we can improve our events without the costs of newspaper ads or radio spots. We just have to use what is available and to our advantage. The website Empire Beat Magazine and LABBX post their videos, Blip TV, is also another good way to post content on your blogs or website. I imagine after Taste of Soul, the African Marketplace, and the L.A. Black Business Expo are done; you will be able to view clips of the event over and over at home, which becomes their marketing tool. Our book events have to follow the same route in order to attract the crowds we hoping to reach in the future. It can be done and the technology is out there. It’s time for us to start using it.

P.S. The interviews taped for Empire Beat Magazine will be out soon.....

P.P.S. We also have a new site for all future events and book signings, the LABBX Network!

Tuesday, October 6, 2009

Introducing the LABBX Network

For quite a while now, authors, publishers and book lovers have asked questions about the next big event or book signing. They don’t know where to look or when the program is posted, it’s too late for them to attend. Especially in California where there’s a lot to see and support. Because of this need, the LABBX Network is now online; a new blog with posted events from bookstores, festivals and special literary celebrations throughout the state.

Although it’s named after the L.A. Black Book Expo, this site is for everyone who wants to know what’s going on, who’s showing up to sign books, etc. In the future, there will be more than just book signings and events posted, as well as literary groups and spoken word artists on the West coast.

So please check out the Network often to see what’s on schedule as we update every week to keep book lovers and professionals informed on the latest with community and city events.

Charles Chatmon
Executive Director
L.A. Black Book Expo